The Fix with Michelle King

Donna Carpenter: When Brands Take A Stand

June 11, 2019

Donna Carpenter, CEO of the snowboarding company Burton, has weaved social activism and gender equality into the fabric of their organization. According to recent studies, 63 percent of Americans are counting on businesses to drive social and environmental change. And 87 percent of customers will purchase a product because a company advocated for an issue they cared about.

Organizations like Burton understand the importance of social impact. Over the years, it has taken active steps to address issues like gender equality and environmental sustainability.

In this episode, Donna will share how Burton has created a culture of equality and why more women in leadership roles can create positive change in sports and beyond.

This episode is supported by the WealthiHer Network: www.wealthihernetwork.com

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